With Clean Flicks having shut its doors and Utah filmmakers recently declaring the cinema sky might be falling, film audiences continue to feel ignored in their desire to experience high quality movies without having to compromise their values. Meanwhile, six hundred movies are still produced each year with Utah housing some of the largest audiences ever (Larry H. Miller’s Megaplex 17 in Jordan Commons led the nation on the opening weekend of “Pirates” with 27,745 tickets sold). Yet, local movie goes continue to ask the yet-to-be-answered question, where is Hollywood headed?

Enter Kieth Merrill.

     Lights.

     Camera.

     Action.

As Merrill states, based on firsthand experience, “The motion picture audience is the most important part of the motion picture industry. Through its purchasing power, the audience holds the ultimate power over the movie industry. Yet, we the audience, by an overwhelming majority feel Hollywood does not reflect our values.

The juxtaposition of these two facts has brought me to a significant conclusion. They have brought me to the turning point that leads into Act III. They have become the twin towers of a bold new idea that will empower the audience, return virtues and values to motion pictures, and create an alternative source of wonderful feel-good-again major motion pictures.” With a powerful team of worldwide financial, marketing, communication, design, computer programming and creative experts, Merrill is ready to step into the studio and onto the set.

Merrill has kept fairly quiet about his feelings when it comes to film industry … until now. Because of his enthusiastic belief that he does have the answer to the questions movie goers keep asking, Merrill is now taking the lead to take Hollywood to even greater heights with strong films having  core values through the building of a new studio.